Launch A New Product Is Easy – When You Do This

The difference between success and failure with a new product launch comes down to the planning. Try these two techniques to make a huge impact in the market.

Many of the secrets of successful behind-the-screen strategically timed marketing releases are not well known.

The best product launches always have hidden elements. For example the well known example of John Reese:

- John Reese banked one million dollars in one day.

Just how did he do this? He used several specific techniques to launch his product. One of the most critical techniques was using a checklist to implement each strategy one-by-one as the pre-launch rolled out. So using a checklist is important.

Secondly, his entire campaign ran on high octane WORDS. Social proof words and powerful testimonial words.Convincing words that drove a million dollars to his merchant account in one day.

What are Social Proof words?

Follow the leader words are in essence social proof words. Words that trigger a suggested result in a specific community of people: i.e. hobbyist, investors, etc. words that demonstrate understanding and community awareness.

According to The “Social Proof” technique made popular by Jeff Walker, creator of Product Launch Formula, “This One ‘Hidden’ Psychological Trigger Can Send Your Sales Through The Roof … Ignoring It Could Be The Costliest Mistake Of Your Life.”

Social Proof Words instil confidence. They create a comfort zone. “If others buy it then I should to” is what they say!” They inspire the response, “Yes, include me in your advance notice so I can BUY it as soon as it is available. I want to own it before others.”

They also say, “They understand me. They know my needs. They make me feel important.” When this occurs, they push the BUY NOW button.

What are Powerful Testimonial words?

Plain and simple, they are confirming words. Words that shout TRUTH. What other people say about your product is the ultimate proof. How they used it and how it worked. “This is what it does” words are very powerful. This adds meaning. This is how I used it. This is the result I received; believable words confirming the VALUE of your product.

Use testimonials to project confidence in your product. And, whenever possible, use quotes from an expert, or better yet, a celebrity endorsement. Words, the correct words used in the correct sequence, create a successful product launch. Pressing the BUY NOW button is the reaction to inspired traffic.

So in summary, you need a checklist for your next product launch. That checklist should include social proof words that your audience associate with.

Proving how effective your product really is can be done with the inclusion of testimonials. The testimonial will remind your audience what the product does.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

How to Earn $100 a Day Selling Your Own Products (With 100% Free Traffic)

Who else would love to sell their own products, but doesn’t know where to begin? Maybe you’ve already created something you’d like to sell… but aren’t 100% sure how to go about promoting it? Or maybe you think you need to have a big budget set aside for PPC, or Facebook ads, to generate your first sales? Or maybe… if you’re like most folks who have PASSION but no profit, you simply need a step by step system for building something you can use to launch your business from scratch? In this article we are going to take a quick and easy look at a simple approach anyone can use to launch an information business out of “thin air” and quite literally, be earning $100 a day in under a month to boot. Curious to know more? Let’s take a closer look below.

Filed Under: Selling Your First Product with Free Traffic

I call this approach the Strategy of Straight Lines, and it works like this:

You need articles (like this one)
You need a landing page to collect names and email addresses
You need an email auto-responder
You need a product (or service) to sell
That’s all there is to it, and the above… outside of the actual product, can be set up and done in 60 MINUTES or less.

Your articles send readers who want to know more to your squeeze page, where you give something away for free (maybe a short audio, or the first chapter of your ebook).

Your email sequence starts a 7-10 day follow up process that “soft sells” your ebook, audio program or coaching process.

I call this the Strategy of Straight Lines, simply because it’s a very linear marketing model, and facilitates a conversation (and connection) between YOU and your ideal audience… in an intimate way (via email).

Every day, you collect more names.

Every day, your email sequence goes out… and every day your relationship, and rapport with your readership grows.

Will some people opt out, or unsubscribe from your sequence?

Absolutely – and this is totally fine, to be expected and impossible to avoid.

Not everyone is your ideal audience, client or customer… and you aren’t everyone’s ideal solution.

The key is to connect with YOUR community, and to create products, services and CONTENT that connects, contributes and demonstrates your passion, expertise and willingness to help.

How do you earn $100 a day with this model?

Very simple. The IDEAL scenario is to have a service related offer, preferably coaching or one on one interaction, that can be priced at a multiple of 3 and a half times what you want your daily earning to be.

If you want to earn $100 a day – I recommend a coaching offer of $347 and if all you need to do is sign up 6 or 7 new clients per month, and you’ve got a rough average of $100 a day, based on a 6 day work week.

Quick TIP: It’s much easier for MOST people, as a rule, to sell 1 or 2 people a week a REAL world service offer (like coaching, consulting or personal service) than it is to sell many people a digital download… especially as you are first getting started, and don’t want to over-complicate your business with affiliates, JV partners and risk.

Why is this model all FREE traffic?

Because article marketing is free. The only cost associated with it is the time it takes you to create the content. Remember, this is the BASIC approach to this model… but as you go and grow, you can really scale this up by adding in a blog to the mix, a few social media properties and then recycling your readership around the web to other places you are publishing content. This turns your readers into evangelists for your business… as they’ll share your content around the web in the places they “live”… which helps spread the word for your blog, your brand, your business and your bank account to boot.