Sports Fundraiser: Choosing The Right Product

In organizing a sports fundraiser for your athletic team, it is important to select the right products. And when I say right products, it means they are saleable and unique so that you can maximize your financial income after your sales campaign is over. They must have mass appeal on your customers, large price point and excellent profit margin.

In this article, I am going to discuss the initial steps on organizing a sports fundraiser that your team can try. The product that you are offering must be appealing and attractive enough for your customers to buy. In this way, you could attract them into purchasing you products with ease. People nowadays are very picky in what they buy so make sure you can encourage them enough to participate in your fundraising event. Your products should have attractive price points in them. This basically mean that your price is high enough for you to make profit but low enough that would encourage people to purchase your products. This is very tricky sometimes so make sure that you have done your research on how much will you price your product along the way. You can even offer product bundles that would greatly improve your marketing strategy. Next is a good profit margin for your products. Most fundraising organizers would put their profit margin to 50%. You can push the limits by making it 80% especially on your bundle packages. It is also ideal to stick to this profit margin if your product is unique and very appealing to your customers. But try to do a dry-run first on your acquaintances before launching your fundraising campaign so that you can change some aspects that needs adjustment.

Now that you have settled your products and their own prices, the next thing to do is to prepare your sales script. Never send out your team without their sales scripts at hand. The sales script contains the most important details that they have to deliver to your customers such as the name of your fundraiser, goals and objectives, why are you doing the fundraiser and how they can help. Make sure to include the words “because” and “we need your help” in your sales script since it has been shown that these words are effective in encouraging your customers to participate in your event. Teach them how to remain eye contact on their customers, smile and being courteous at all times. This would show your customers that they are sincere in what they are doing and would persuade them to help out. Make sure that they have brought their brochures, sample items and order forms. This would make the selling process easier for both your team and your customers. They can even suggest their favorite products so that your customers will have a deeper insight on what to buy.

Always remember to make the whole fundraising campaign a fun experience to your team. They need to be enthusiastic about the whole fundraising project so that they can easily encourage customers to participate. If they are always looking down and mumbling their words, people will not buy their products so make sure they look alive and excited.

Benefits Of Using Customized Display Boxes For Your Products

Are you worried about how you can exhibit and show off your products in the most effective way? If you are then you should read further. This question that has been raised is one of the top concerns of most supermarkets and retail store owners. For you to overcome this, then you must choose your packaging wisely. Beautifully customized display boxes serves this purpose most efficiently. They are cost effective and also very handy for promotional services as well. You can have them customized into any desired shapes or sizes that you want, with numerous die cutting and printing options.

Display boxes are used specifically to exhibit products explicitly to the consumers. They are beautifully designed in a way that would attractive any potential buyer that crosses their path. Counter display boxes are made of cardboard; these materials, makes it possible for it to be crafted into any desired shapes or sizes. The color technique that is used in its production is superb. Techniques such as the CMYK/PMS are being used in its printing; these allows you to have unlimited color scheme options for your display boxes. For exceptional presentation, display boxes with some innovative designs can also be created. Ultraviolet coating and lamination also makes these boxes durable and ideal for storing the stock. You can have your logo as well as your company names, printed on these boxes to enhance your brand’s image.

A lot of cosmetic businesses are making the most out of their counter display boxes. For instance, a product launch can be turned into a phenomenal success through the customized display boxes. When you transverse the length and breadth of a mall, you may come across a beautiful stall, where the testing samples are displayed; they are displayed successfully with the cosmetic range of these boxes. Grocery items and CD’s are also showcased on these enticing boxes. These boxes are so amazing, and because of their versatility, sturdiness and cost efficiency; delicate items are put on show in them.

If you have something like a trade show or event coming up, you can use display boxes for pop up exhibits. You can also make use of themes that are catchy to attract consumer. For jewelry display, you can make these boxes kind of flashy and funky. You can actually heighten your sales up to a reasonable level through these boxes. Give your customers an exclusive discount offer or package through these boxes and see them running back to you.

There are professionals available to offer great designs and styles for your product range. Packaging is one very important part of your business you should not joke with. Give your products a good start today, with beautifully customized packaging.

Launch A New Product Is Easy – When You Do This

The difference between success and failure with a new product launch comes down to the planning. Try these two techniques to make a huge impact in the market.

Many of the secrets of successful behind-the-screen strategically timed marketing releases are not well known.

The best product launches always have hidden elements. For example the well known example of John Reese:

- John Reese banked one million dollars in one day.

Just how did he do this? He used several specific techniques to launch his product. One of the most critical techniques was using a checklist to implement each strategy one-by-one as the pre-launch rolled out. So using a checklist is important.

Secondly, his entire campaign ran on high octane WORDS. Social proof words and powerful testimonial words.Convincing words that drove a million dollars to his merchant account in one day.

What are Social Proof words?

Follow the leader words are in essence social proof words. Words that trigger a suggested result in a specific community of people: i.e. hobbyist, investors, etc. words that demonstrate understanding and community awareness.

According to The “Social Proof” technique made popular by Jeff Walker, creator of Product Launch Formula, “This One ‘Hidden’ Psychological Trigger Can Send Your Sales Through The Roof … Ignoring It Could Be The Costliest Mistake Of Your Life.”

Social Proof Words instil confidence. They create a comfort zone. “If others buy it then I should to” is what they say!” They inspire the response, “Yes, include me in your advance notice so I can BUY it as soon as it is available. I want to own it before others.”

They also say, “They understand me. They know my needs. They make me feel important.” When this occurs, they push the BUY NOW button.

What are Powerful Testimonial words?

Plain and simple, they are confirming words. Words that shout TRUTH. What other people say about your product is the ultimate proof. How they used it and how it worked. “This is what it does” words are very powerful. This adds meaning. This is how I used it. This is the result I received; believable words confirming the VALUE of your product.

Use testimonials to project confidence in your product. And, whenever possible, use quotes from an expert, or better yet, a celebrity endorsement. Words, the correct words used in the correct sequence, create a successful product launch. Pressing the BUY NOW button is the reaction to inspired traffic.

So in summary, you need a checklist for your next product launch. That checklist should include social proof words that your audience associate with.

Proving how effective your product really is can be done with the inclusion of testimonials. The testimonial will remind your audience what the product does.