Successful Corporate Race Sponsorships With Inflatable Product Replicas

You’re in charge of a big launch for a new brand of snack food – the hottest thing to hit the shelves since chips in a can. You’ve got a great product, now you need to generate a bit of buzz, and fast. Thankfully, that’s just what inflatables do. Coupled with a corporate race sponsorship, inflatable product replicas can give a much-needed boost to your marketing campaign.1. They’re visible. How many ads do you encounter every day. Fifty? One hundred? More than that at a NASCAR race, for sure. After a while, they all blur together in a dizzying mess. That’s why inflatables work so well. They’re large and unique, so when they appear in a parking lot or on a rooftop, people take notice.2. They’re attention grabbing. If you’re not taking consumers by the hand and introducing them to your product, they will never give you a second look. A new bag on a shelf – even with the best eye-level placement money can buy – will go unnoticed. There’s just too much competition. Greet a crowd of hungry NASCAR fans with a 20-foot-tall replica, though, and now you’ll see some heads turn.3. They’re interesting. That inflatable product replica is a great start, but to really get the crowd revved up, pair it with samples and coupons. Now you’ve got a consumer who will seek out your brand because he’s ready to buy.4. They give you a chance to get personal. In massive crowds, you’ve got about five seconds to make an impression. Handing out tasty samples of your new product from the shadow of an inflatable bag of chips increases your odds of being remembered later, when the buying decision is made.5. They’re fun! Race fans are enchanted by the sight of giant-sized advertising balloons. For more punch, combine a product replica with an inflatable batting cage where visitors compete for coupons, free products, or other prizes. That’s a winning combination that will stay in the minds of customers long after you’ve packed up and gone home.Inflatable product replicas are made from durable materials, so they stand up to NASCAR race tracks all across the U.S. You can use them repeatedly, no matter where your marketing campaign takes you. They’re quick to set-up and quick to take down, and can be easily handled by one or two people.Super-size your hot new product in inflatable form, and watch your sales take off faster than Tony Stewart at the Daytona 500. Maybe they’ll even name a race after you.

Why Good Copy Cannot Sell a Horrible Product (Most Marketers Don’t Get This!)

This is something that most copywriters and marketers don’t get. People tend to overemphasize the importance of the quality of copywriting or the quality of the traffic as the “be-all, end-all” of internet marketing riches. But if the market doesn’t want what you are selling, then you are toast.

Let me explain: Let’s say I am going to sell a product that’s going to blow up your car when you put it under the hood. Sorry to say but nobody wants to have their car blown up! So it doesn’t matter if the copywriting was written by an A-list copywriter, people aren’t going to buy it.

Whereas if you have an eBook that is going to cure cancer to anyone who uses it–and you have cancer–you’re going to buy that book even if the copy was horrible. It is an answer to an urgent need and the target audience (the cancer survivor) is going to do anything they need to get their hands on that book.

So whenever you create a product and the promotion bombs, ask yourself, “Did people really want this product?” Because a good offer rules over the copywriting and the type of traffic coming to the site. You have to be able to get in touch with your customers to determine what they want–that way the next time you launch your product you’ll get a winner!

How do you do this? Ask them! One of the most important marketing tools you can use to get a pulse of your market is to have them fill out a survey. They will be more than glad to tell you what they are struggling with, what their desires and pains are, and what keeps them up at night.

Making your product match with your customer’s wants and desires is the sure path to a winner. And it almost guarantees that you won’t have to blame the copy or the type of traffic to your site–you’ll be sitting pretty knowing you’re launch was a success.

Seven Ways to Come Up With Great Product Ideas

One of the biggest objections to product creation is finding a great idea for a product. Believe it or not, you are often your greatest source for profitable product ideas, and you’re about to discover how to generate more profitable business ideas than you will ever be able to use.

Below you’ll discover seven different ways to generate your own ideas, how to know if your ideas are likely to work, and how to test your idea to see if it really is going to make you money.

First, let’s talk about a (not so) surprising revelation – you already have ideas. In the last month you’ve probably had product ideas for ebooks, videos series, memberships sites, etc. The fact is, finding ideas isn’t the hard part of product creation. Sometimes all you need to do is pay attention to what’s happening online and all around you, and then write down those ideas when you get them.

So what is the hard part of product creation? No, it’s not creating the product. It’s the step just after having an idea and just before creating the product, and it’s called: Choosing one idea and sticking to it, despite all the other distractions.

This is of course followed up by continuing to stick with the idea all the way through until completion. I’ll bet you that you already know from your first hand experience that perseverance until completion is truly the difficult part of the product creation process. Compared to that, getting an idea can be a piece of cake.

Here’s a thought that will take some of the stress out of choosing an idea and then seeing it all the way through to completion: Even a less than stellar idea – seen through to the end – will become an asset and a character builder. Let’s say you choose your idea and you run with it. You stick to it all the way from inception to final product creation and product launch. But it doesn’t perform the way you hoped and you don’t get the sales you anticipated.

You still have an asset you can use for multiple purposes. You can repackage your product with a new cover and new sales letter, and see if it sells better that way. You can use the product as a give away to list build. You can enter your product in giveaways and joint ventures to also build you list. You can use it as a bonus when you sell other products you’ve created or affiliate products. You can sell resell rights, master resell rights, or private label rights to it. You can publish it on Kindle, and so forth.

Incidentally, there are numerous cases where a book did not sell well and the publisher simply changed the title and cover, and it now sold like hotcakes. So it might not be your product at all – it could simply be your product’s name or the marketing you’re using to sell your product.

And your product is a character builder for you regardless of how well it sells because you’ve now proven to yourself that you can choose an idea and stick with it to completion. This skill alone can make you a very wealthy person.

Don’t believe me? Imagine two people: One person skips from idea to idea and rarely ever sees them through to completion. The other person completes one idea after another. Unfortunately, the second person creates four products that don’t sell very well for every product that sells like gangbusters. After a few years, the first person has two or three products completed, while the second person has close to 100 products created, 20% of which sold like crazy. Who would you say was more successful?

So how do you generate killer ideas? Here are those seven ways we promised:

Solve Problems. If people need money, you show them how to get it. If people need to lose weight, you show them how to be thinner. If people have back pain, you show them how to get rid of it, etc.
Answer Questions. Again, you’re showing them how to do something. For example, if people are asking how to build a website, run an affiliate program or use a shopping cart, answering their questions can be the basis for a product topic. Sometimes the question might be answered with software. For example, if people want to know how to drive traffic and you’ve created a plug-in that drives traffic, you have an answer to their question (#2) that solves their problem (#1.)
Make a Process Easier. For example, every marketer needs sales letters. If you can develop a software, service or system that makes it easier to get sales letters, you might have a product winner.
Improve something. If you’ve got a method for growing organic vegetables that makes the vegetables bigger, tastier or more plentiful, you’ve got a product.
Do something faster. Maybe you know how make tomatoes grow twice as fast, or you know how to build a good list faster than anyone, or you have software that cuts the time it takes to perform a task – those are all viable product ideas.
Make something cheaper. Can you teach the contents of a $997 course for $27? Or can you show people how to do something cheaper? Maybe you can demonstrate how to grow herbs for a fraction of the store cost – this could make a great product.
Find the Hidden Desire or Need. For example, there are tons of products on how to do each aspect of online marketing yourself. But there might very well be a hidden market of upscale buyers who would rather pay someone to develop an online business for them.