Seven Ways to Come Up With Great Product Ideas

One of the biggest objections to product creation is finding a great idea for a product. Believe it or not, you are often your greatest source for profitable product ideas, and you’re about to discover how to generate more profitable business ideas than you will ever be able to use.

Below you’ll discover seven different ways to generate your own ideas, how to know if your ideas are likely to work, and how to test your idea to see if it really is going to make you money.

First, let’s talk about a (not so) surprising revelation – you already have ideas. In the last month you’ve probably had product ideas for ebooks, videos series, memberships sites, etc. The fact is, finding ideas isn’t the hard part of product creation. Sometimes all you need to do is pay attention to what’s happening online and all around you, and then write down those ideas when you get them.

So what is the hard part of product creation? No, it’s not creating the product. It’s the step just after having an idea and just before creating the product, and it’s called: Choosing one idea and sticking to it, despite all the other distractions.

This is of course followed up by continuing to stick with the idea all the way through until completion. I’ll bet you that you already know from your first hand experience that perseverance until completion is truly the difficult part of the product creation process. Compared to that, getting an idea can be a piece of cake.

Here’s a thought that will take some of the stress out of choosing an idea and then seeing it all the way through to completion: Even a less than stellar idea – seen through to the end – will become an asset and a character builder. Let’s say you choose your idea and you run with it. You stick to it all the way from inception to final product creation and product launch. But it doesn’t perform the way you hoped and you don’t get the sales you anticipated.

You still have an asset you can use for multiple purposes. You can repackage your product with a new cover and new sales letter, and see if it sells better that way. You can use the product as a give away to list build. You can enter your product in giveaways and joint ventures to also build you list. You can use it as a bonus when you sell other products you’ve created or affiliate products. You can sell resell rights, master resell rights, or private label rights to it. You can publish it on Kindle, and so forth.

Incidentally, there are numerous cases where a book did not sell well and the publisher simply changed the title and cover, and it now sold like hotcakes. So it might not be your product at all – it could simply be your product’s name or the marketing you’re using to sell your product.

And your product is a character builder for you regardless of how well it sells because you’ve now proven to yourself that you can choose an idea and stick with it to completion. This skill alone can make you a very wealthy person.

Don’t believe me? Imagine two people: One person skips from idea to idea and rarely ever sees them through to completion. The other person completes one idea after another. Unfortunately, the second person creates four products that don’t sell very well for every product that sells like gangbusters. After a few years, the first person has two or three products completed, while the second person has close to 100 products created, 20% of which sold like crazy. Who would you say was more successful?

So how do you generate killer ideas? Here are those seven ways we promised:

Solve Problems. If people need money, you show them how to get it. If people need to lose weight, you show them how to be thinner. If people have back pain, you show them how to get rid of it, etc.
Answer Questions. Again, you’re showing them how to do something. For example, if people are asking how to build a website, run an affiliate program or use a shopping cart, answering their questions can be the basis for a product topic. Sometimes the question might be answered with software. For example, if people want to know how to drive traffic and you’ve created a plug-in that drives traffic, you have an answer to their question (#2) that solves their problem (#1.)
Make a Process Easier. For example, every marketer needs sales letters. If you can develop a software, service or system that makes it easier to get sales letters, you might have a product winner.
Improve something. If you’ve got a method for growing organic vegetables that makes the vegetables bigger, tastier or more plentiful, you’ve got a product.
Do something faster. Maybe you know how make tomatoes grow twice as fast, or you know how to build a good list faster than anyone, or you have software that cuts the time it takes to perform a task – those are all viable product ideas.
Make something cheaper. Can you teach the contents of a $997 course for $27? Or can you show people how to do something cheaper? Maybe you can demonstrate how to grow herbs for a fraction of the store cost – this could make a great product.
Find the Hidden Desire or Need. For example, there are tons of products on how to do each aspect of online marketing yourself. But there might very well be a hidden market of upscale buyers who would rather pay someone to develop an online business for them.

Sports Fundraiser: Choosing The Right Product

In organizing a sports fundraiser for your athletic team, it is important to select the right products. And when I say right products, it means they are saleable and unique so that you can maximize your financial income after your sales campaign is over. They must have mass appeal on your customers, large price point and excellent profit margin.

In this article, I am going to discuss the initial steps on organizing a sports fundraiser that your team can try. The product that you are offering must be appealing and attractive enough for your customers to buy. In this way, you could attract them into purchasing you products with ease. People nowadays are very picky in what they buy so make sure you can encourage them enough to participate in your fundraising event. Your products should have attractive price points in them. This basically mean that your price is high enough for you to make profit but low enough that would encourage people to purchase your products. This is very tricky sometimes so make sure that you have done your research on how much will you price your product along the way. You can even offer product bundles that would greatly improve your marketing strategy. Next is a good profit margin for your products. Most fundraising organizers would put their profit margin to 50%. You can push the limits by making it 80% especially on your bundle packages. It is also ideal to stick to this profit margin if your product is unique and very appealing to your customers. But try to do a dry-run first on your acquaintances before launching your fundraising campaign so that you can change some aspects that needs adjustment.

Now that you have settled your products and their own prices, the next thing to do is to prepare your sales script. Never send out your team without their sales scripts at hand. The sales script contains the most important details that they have to deliver to your customers such as the name of your fundraiser, goals and objectives, why are you doing the fundraiser and how they can help. Make sure to include the words “because” and “we need your help” in your sales script since it has been shown that these words are effective in encouraging your customers to participate in your event. Teach them how to remain eye contact on their customers, smile and being courteous at all times. This would show your customers that they are sincere in what they are doing and would persuade them to help out. Make sure that they have brought their brochures, sample items and order forms. This would make the selling process easier for both your team and your customers. They can even suggest their favorite products so that your customers will have a deeper insight on what to buy.

Always remember to make the whole fundraising campaign a fun experience to your team. They need to be enthusiastic about the whole fundraising project so that they can easily encourage customers to participate. If they are always looking down and mumbling their words, people will not buy their products so make sure they look alive and excited.

How to Plan Online Advertising?

Advertising is an essential step of promoting and sustaining any business. Though, it is an expensive affair at times, it really pays off in the due course of time. Now there are many mediums to advertise, television, radio, print media and internet. You need a different strategy for each of them. While planning online advertising you have to take care of certain things. If you take acre of these points you would surely be able to do cost effective advertising with good & valuable returns.

First of all you have to see how you can do Google promotion successfully. It is the most used search engine across the globe. Any web portal that is seen & noticed on Google is surely going in the right direction. For this purpose you can directly bank in to the Google packages. Another option is that you take an advertising package through some other company they would take care of Google advertising for you.

Further, when we talk about online advertising besides Google promotion, we also have to see some other blogs and websites that are related to our business. For instance, while selling women T-shirts, you can place an ad on the websites of the brands that sell denims for women. Likewise in order to sell recipe books & e-books on healthy cooking, you can place at ad online on the websites that deal with kitchen accessories & utensils, kitchen appliances, etc. Also if your business is area centric, place the ads on some web portals that deal with any thing in your geographical area.

Next, you have to see how long would the services last. When you buy a package, it can last for 1 month, 6 months, 1 year or even 3 years together. The more prolonged package you take, the more economical it would cost for you. But the point is, if you block your money for a year and you do not see the benefits in the first few months, you feel trapped. So you have to be very cautious while making the choice. The better way could be to take a trial package of 2 months and if you like it, then you can upgrade it to 1 year or 6 months as per your choice.

To support the online advertising package that you have bought, you can also try operating your own blog or a web page along with the official website. The blogs also help you get the feedback of the users. It could also help you know techniques to boost the sales as you would know where your competitors stand better than you. It is quite an inexpensive and effective means of sales promotion online.