Sports Fundraiser: Choosing The Right Product

In organizing a sports fundraiser for your athletic team, it is important to select the right products. And when I say right products, it means they are saleable and unique so that you can maximize your financial income after your sales campaign is over. They must have mass appeal on your customers, large price point and excellent profit margin.

In this article, I am going to discuss the initial steps on organizing a sports fundraiser that your team can try. The product that you are offering must be appealing and attractive enough for your customers to buy. In this way, you could attract them into purchasing you products with ease. People nowadays are very picky in what they buy so make sure you can encourage them enough to participate in your fundraising event. Your products should have attractive price points in them. This basically mean that your price is high enough for you to make profit but low enough that would encourage people to purchase your products. This is very tricky sometimes so make sure that you have done your research on how much will you price your product along the way. You can even offer product bundles that would greatly improve your marketing strategy. Next is a good profit margin for your products. Most fundraising organizers would put their profit margin to 50%. You can push the limits by making it 80% especially on your bundle packages. It is also ideal to stick to this profit margin if your product is unique and very appealing to your customers. But try to do a dry-run first on your acquaintances before launching your fundraising campaign so that you can change some aspects that needs adjustment.

Now that you have settled your products and their own prices, the next thing to do is to prepare your sales script. Never send out your team without their sales scripts at hand. The sales script contains the most important details that they have to deliver to your customers such as the name of your fundraiser, goals and objectives, why are you doing the fundraiser and how they can help. Make sure to include the words “because” and “we need your help” in your sales script since it has been shown that these words are effective in encouraging your customers to participate in your event. Teach them how to remain eye contact on their customers, smile and being courteous at all times. This would show your customers that they are sincere in what they are doing and would persuade them to help out. Make sure that they have brought their brochures, sample items and order forms. This would make the selling process easier for both your team and your customers. They can even suggest their favorite products so that your customers will have a deeper insight on what to buy.

Always remember to make the whole fundraising campaign a fun experience to your team. They need to be enthusiastic about the whole fundraising project so that they can easily encourage customers to participate. If they are always looking down and mumbling their words, people will not buy their products so make sure they look alive and excited.