Sports Fundraiser: Choosing The Right Product

In organizing a sports fundraiser for your athletic team, it is important to select the right products. And when I say right products, it means they are saleable and unique so that you can maximize your financial income after your sales campaign is over. They must have mass appeal on your customers, large price point and excellent profit margin.

In this article, I am going to discuss the initial steps on organizing a sports fundraiser that your team can try. The product that you are offering must be appealing and attractive enough for your customers to buy. In this way, you could attract them into purchasing you products with ease. People nowadays are very picky in what they buy so make sure you can encourage them enough to participate in your fundraising event. Your products should have attractive price points in them. This basically mean that your price is high enough for you to make profit but low enough that would encourage people to purchase your products. This is very tricky sometimes so make sure that you have done your research on how much will you price your product along the way. You can even offer product bundles that would greatly improve your marketing strategy. Next is a good profit margin for your products. Most fundraising organizers would put their profit margin to 50%. You can push the limits by making it 80% especially on your bundle packages. It is also ideal to stick to this profit margin if your product is unique and very appealing to your customers. But try to do a dry-run first on your acquaintances before launching your fundraising campaign so that you can change some aspects that needs adjustment.

Now that you have settled your products and their own prices, the next thing to do is to prepare your sales script. Never send out your team without their sales scripts at hand. The sales script contains the most important details that they have to deliver to your customers such as the name of your fundraiser, goals and objectives, why are you doing the fundraiser and how they can help. Make sure to include the words “because” and “we need your help” in your sales script since it has been shown that these words are effective in encouraging your customers to participate in your event. Teach them how to remain eye contact on their customers, smile and being courteous at all times. This would show your customers that they are sincere in what they are doing and would persuade them to help out. Make sure that they have brought their brochures, sample items and order forms. This would make the selling process easier for both your team and your customers. They can even suggest their favorite products so that your customers will have a deeper insight on what to buy.

Always remember to make the whole fundraising campaign a fun experience to your team. They need to be enthusiastic about the whole fundraising project so that they can easily encourage customers to participate. If they are always looking down and mumbling their words, people will not buy their products so make sure they look alive and excited.

Benefits Of Using Customized Display Boxes For Your Products

Are you worried about how you can exhibit and show off your products in the most effective way? If you are then you should read further. This question that has been raised is one of the top concerns of most supermarkets and retail store owners. For you to overcome this, then you must choose your packaging wisely. Beautifully customized display boxes serves this purpose most efficiently. They are cost effective and also very handy for promotional services as well. You can have them customized into any desired shapes or sizes that you want, with numerous die cutting and printing options.

Display boxes are used specifically to exhibit products explicitly to the consumers. They are beautifully designed in a way that would attractive any potential buyer that crosses their path. Counter display boxes are made of cardboard; these materials, makes it possible for it to be crafted into any desired shapes or sizes. The color technique that is used in its production is superb. Techniques such as the CMYK/PMS are being used in its printing; these allows you to have unlimited color scheme options for your display boxes. For exceptional presentation, display boxes with some innovative designs can also be created. Ultraviolet coating and lamination also makes these boxes durable and ideal for storing the stock. You can have your logo as well as your company names, printed on these boxes to enhance your brand’s image.

A lot of cosmetic businesses are making the most out of their counter display boxes. For instance, a product launch can be turned into a phenomenal success through the customized display boxes. When you transverse the length and breadth of a mall, you may come across a beautiful stall, where the testing samples are displayed; they are displayed successfully with the cosmetic range of these boxes. Grocery items and CD’s are also showcased on these enticing boxes. These boxes are so amazing, and because of their versatility, sturdiness and cost efficiency; delicate items are put on show in them.

If you have something like a trade show or event coming up, you can use display boxes for pop up exhibits. You can also make use of themes that are catchy to attract consumer. For jewelry display, you can make these boxes kind of flashy and funky. You can actually heighten your sales up to a reasonable level through these boxes. Give your customers an exclusive discount offer or package through these boxes and see them running back to you.

There are professionals available to offer great designs and styles for your product range. Packaging is one very important part of your business you should not joke with. Give your products a good start today, with beautifully customized packaging.

Hey Product Manager, Care For Some Risk?

Every product that you are put in charge of developing comes with an unwelcome addition – risk. We all know that risk exists and in fact many of us have developed ways to identify risk, quantify risk, and even manage risk. However it turns out that there is something very important that very few of us have been doing – calculating how much risk a new product has and what it’s going to cost us.Why You’ve Been Calculating Product Development Risk All WrongI can only speak for myself here, but when I’m placed in charge of creating a new product, the thing that I really don’t want to be thinking about is risk. Rather, I prefer to focus on just exactly how I’m going to accomplish what I’m being asked to do. It turns out that in this case, I’m probably wrong.Every new product has some level of risk associated with it. It makes sense that as product managers we really should be aware of how much risk developing a given product has. Look, our careers are riding on this stuff and it sure seems as though we should go into it with our eyes wide open instead of squeezing them shut and hoping for the best.In a normal distribution you can see that the risk profile of a new product development process can take on many different shapes. The traditional shape would be a straight line that reached up to 1.0 – basically a 100% chance that the project would complete on budget and would produce the expected profits.A normal distribution shows a more accurate real-world view. If the X-axis shows how much you’ve invested in the new product and the Y-axis shows the probability of completing the project on time and making the expected level of profit, then you can start to see how much risk you are dealing with.In no case will you ever have a 100% guarantee that you’ll be able to stay within your budget or achieve profit goals. Some projects are more likely that others to overrun their budgets (you know what products I’m talking about here).In the end, Armour has identified 6 different issues that product managers need to consider when we are trying to accurately calculate the amount of risk that there is in developing and launching a new product:Expected cost of the project
Probability of being able to stay within that expected cost
What the graph of the budget risk profile looks like
Expected profitability of the new product
Probability of being able to achieve the expected profit
What the graph of the profit risk profile looks likeIn the end, every product manager has a responsibility to know what the level of risk associated with the creation of a new product is. What you choose to do with this knowledge is your own business, but you need to make sure that you know what you are dealing with. What All Of This Means For YouProduct managers live in a world filled with risk. Although we all know this, it can be easy to forget it at times and take the simple route in which we don’t correctly calculate just how much risk we are facing when we start to develop a new product. Our problems often stem from the fact that all too often we end up making simplifying assumptions that just aren’t valid. The two most common points that we seem to overlook when we are evaluating if we should develop a new product include forgetting to factor in our ability to complete the development on time and on budget as well as the ability of the product to generate the profits that we think that it will.Taking the time to account for both of these risks will give product managers a more realistic view of the world that they live in. What we end up doing with this new information is our own decision; however, there is no excuse for us to not have the information in the first place.