Launch A New Product Is Easy – When You Do This

The difference between success and failure with a new product launch comes down to the planning. Try these two techniques to make a huge impact in the market.

Many of the secrets of successful behind-the-screen strategically timed marketing releases are not well known.

The best product launches always have hidden elements. For example the well known example of John Reese:

- John Reese banked one million dollars in one day.

Just how did he do this? He used several specific techniques to launch his product. One of the most critical techniques was using a checklist to implement each strategy one-by-one as the pre-launch rolled out. So using a checklist is important.

Secondly, his entire campaign ran on high octane WORDS. Social proof words and powerful testimonial words.Convincing words that drove a million dollars to his merchant account in one day.

What are Social Proof words?

Follow the leader words are in essence social proof words. Words that trigger a suggested result in a specific community of people: i.e. hobbyist, investors, etc. words that demonstrate understanding and community awareness.

According to The “Social Proof” technique made popular by Jeff Walker, creator of Product Launch Formula, “This One ‘Hidden’ Psychological Trigger Can Send Your Sales Through The Roof … Ignoring It Could Be The Costliest Mistake Of Your Life.”

Social Proof Words instil confidence. They create a comfort zone. “If others buy it then I should to” is what they say!” They inspire the response, “Yes, include me in your advance notice so I can BUY it as soon as it is available. I want to own it before others.”

They also say, “They understand me. They know my needs. They make me feel important.” When this occurs, they push the BUY NOW button.

What are Powerful Testimonial words?

Plain and simple, they are confirming words. Words that shout TRUTH. What other people say about your product is the ultimate proof. How they used it and how it worked. “This is what it does” words are very powerful. This adds meaning. This is how I used it. This is the result I received; believable words confirming the VALUE of your product.

Use testimonials to project confidence in your product. And, whenever possible, use quotes from an expert, or better yet, a celebrity endorsement. Words, the correct words used in the correct sequence, create a successful product launch. Pressing the BUY NOW button is the reaction to inspired traffic.

So in summary, you need a checklist for your next product launch. That checklist should include social proof words that your audience associate with.

Proving how effective your product really is can be done with the inclusion of testimonials. The testimonial will remind your audience what the product does.

5 Reasons Creating Information Products Should Be the Foundation of Your Internet Marketing Business

There are several major business models on the Internet. Some of them include: creating information products, Adsense, affiliate marketing, selling on Ebay, and even network marketing. All of these methods work just fine, but the most successful Internet entrepreneurs all have something in common – they focus on selling things that they produce themselves. This article will focus on 5 reasons why selling your own products is the best way to do business.

1. One reason you should have your own products is that your business doesn’t depend on how any one company treats you. This is the case with Adsense, e-bay, and affiliate marketing to an extent. By being so spending on others, you are giving up a lot of control to your income, which can be disastrous if something happens to the company who pays you or if you are no longer in their good graces. This problem doesn’t arise if you create your own products, because your efforts don’t depend on another company.

2. A second reason is that you control your reputation. With affiliate marketing, if you refer a customer to a bad product, or to someone with bad customer service, that reflects badly on you. Oftentimes affiliates don’t review the products they recommend, and that is understandable because of a lack of time, but the result is that oftentimes affiliates will be tricked into recommending shoddy products. With your own products, you can be sure it is quality because you are the one who made it. So you can put all of your energy and efforts behind it without reservation.

3. A third reason is that you make more money. Why get 50% of the sale of an item when you can get 100%. Sure, there is a bit more time you spend on the front end to make your product, but once you make it, the rest is easy street because it is pure profit.

4. The best free traffic in the world is for product owners. What traffic am I referring to? Affiliate traffic of course. When you see huge launches in the Internet marketing community we hear hard to believe accounts of people making anywhere from 1-10 million dollars or more in a day or less. The number are real, but the way it is done is through efforts of affiliates. Being an affiliate yourself is ok, but having them work for you is even better because while they spend their time and money driving traffic to your website, you just sit back and collect the profits produced from their efforts. Sure, you might not get 100% of the money, but the money you get is 100%, and you also get the lead which is often worth more than the sale itself.

5. The last reason I’ll cover for creating information products yourself is that there will be much fewer competitors in a market. Many affiliates scour markets to find products to promote but t hey don’t want to be bothered with actually creating them. But product owners who are willing to go the extra step and make a product will find that there are fewer product creators out there than affiliates, so you will have an easier time establishing yourself in the market.

Commercial Loans – Take All Aspects In Consideration

As the saying goes, taking a loan is easier than surviving with it. A shrewd businessman is one who borrow but with an eye to repay it as soon as possible. Sometimes, business requirements arise because you get a new business order hat is hard to manage within your own business funds. You obviously cannot afford to lose big business opportunity only because the funds are not there.

These and other similar situations force you to take help of external sources of financing. These sources may be temporary or permanent, depending on the nature of funding. Large body corporate often have huge financial needs, and therefore, they resort to public financing by inviting deposits or going for a ‘rights issue’ meant for the existing shareholders. On the other hand, a new business concern or sole proprietorship undertaking would obviously not be able to take benefit of that sort – neither are these meant for them.

Before applying for commercial loans, first of all decide the type of debt financing that your business firm will be comfortably able to get. If you do not own any property in the name of firm, secured commercial business loans are out of question. You will have to rely on loans that do not require any security. These loans will offer you a limited amount – upto £25,000. The interest rate is likely to be little more than what you can get by pledging some property. The amount of loan that you can qualify for can be increased by involving some property in the loan transaction.