Why Good Copy Cannot Sell a Horrible Product (Most Marketers Don’t Get This!)

This is something that most copywriters and marketers don’t get. People tend to overemphasize the importance of the quality of copywriting or the quality of the traffic as the “be-all, end-all” of internet marketing riches. But if the market doesn’t want what you are selling, then you are toast.

Let me explain: Let’s say I am going to sell a product that’s going to blow up your car when you put it under the hood. Sorry to say but nobody wants to have their car blown up! So it doesn’t matter if the copywriting was written by an A-list copywriter, people aren’t going to buy it.

Whereas if you have an eBook that is going to cure cancer to anyone who uses it–and you have cancer–you’re going to buy that book even if the copy was horrible. It is an answer to an urgent need and the target audience (the cancer survivor) is going to do anything they need to get their hands on that book.

So whenever you create a product and the promotion bombs, ask yourself, “Did people really want this product?” Because a good offer rules over the copywriting and the type of traffic coming to the site. You have to be able to get in touch with your customers to determine what they want–that way the next time you launch your product you’ll get a winner!

How do you do this? Ask them! One of the most important marketing tools you can use to get a pulse of your market is to have them fill out a survey. They will be more than glad to tell you what they are struggling with, what their desires and pains are, and what keeps them up at night.

Making your product match with your customer’s wants and desires is the sure path to a winner. And it almost guarantees that you won’t have to blame the copy or the type of traffic to your site–you’ll be sitting pretty knowing you’re launch was a success.

Sports Fundraiser: Choosing The Right Product

In organizing a sports fundraiser for your athletic team, it is important to select the right products. And when I say right products, it means they are saleable and unique so that you can maximize your financial income after your sales campaign is over. They must have mass appeal on your customers, large price point and excellent profit margin.

In this article, I am going to discuss the initial steps on organizing a sports fundraiser that your team can try. The product that you are offering must be appealing and attractive enough for your customers to buy. In this way, you could attract them into purchasing you products with ease. People nowadays are very picky in what they buy so make sure you can encourage them enough to participate in your fundraising event. Your products should have attractive price points in them. This basically mean that your price is high enough for you to make profit but low enough that would encourage people to purchase your products. This is very tricky sometimes so make sure that you have done your research on how much will you price your product along the way. You can even offer product bundles that would greatly improve your marketing strategy. Next is a good profit margin for your products. Most fundraising organizers would put their profit margin to 50%. You can push the limits by making it 80% especially on your bundle packages. It is also ideal to stick to this profit margin if your product is unique and very appealing to your customers. But try to do a dry-run first on your acquaintances before launching your fundraising campaign so that you can change some aspects that needs adjustment.

Now that you have settled your products and their own prices, the next thing to do is to prepare your sales script. Never send out your team without their sales scripts at hand. The sales script contains the most important details that they have to deliver to your customers such as the name of your fundraiser, goals and objectives, why are you doing the fundraiser and how they can help. Make sure to include the words “because” and “we need your help” in your sales script since it has been shown that these words are effective in encouraging your customers to participate in your event. Teach them how to remain eye contact on their customers, smile and being courteous at all times. This would show your customers that they are sincere in what they are doing and would persuade them to help out. Make sure that they have brought their brochures, sample items and order forms. This would make the selling process easier for both your team and your customers. They can even suggest their favorite products so that your customers will have a deeper insight on what to buy.

Always remember to make the whole fundraising campaign a fun experience to your team. They need to be enthusiastic about the whole fundraising project so that they can easily encourage customers to participate. If they are always looking down and mumbling their words, people will not buy their products so make sure they look alive and excited.

Fast Product Launching – 8 Steps to Excel At Product Launching

Got a new product? Are you looking for ways on how you can introduce it to the market with a bang? Are you looking for tricks that can help your product create a big buzz on the market? Then, you better start planning your product launching now.

1. Run TV, radio, and newspaper ads. At least 2 weeks before the actual launching, announce the big event through the use of local media. Make sure that the ads are compelling and enticing to convince your potential clients to attend.

2. Place teasers in forms of banners to the leading shopping malls. Pique the shoppers’ attention by making the teasers intriguing and attention-grabbing.

3. Hire famous personalities to endorse your products. These personalities have huge following and they can definitely convince your potential clients to support your product.

4. Pick the best venue for your product launching. It must be huge enough to accommodate all your visitors and it must be accessible to all attendees.

5. Write a press release about it and distribute it to local media and PR sites. This will further create a big buzz on the exciting event. Make sure that the press release is published at least 2 weeks before the product launching.

6. Reward your attendees for gracing the event by giving them sample products that they can use. This will surely boost the number of your visitors.

7. Post the information on your website. You can then ask people to check your websites for the details of the event.

8. Choose the best host for the event. If you are selling sport equipments, it will be best to get someone who is known in the sport industry to host the event.